A NEW WAY OF THINKING

The boy and the knife
Introduction

I. MARKETING MAGIC

Chapter 1. Marketing your magic show
What is marketing? The Silly Billy Theory of Success
To whom are we selling - children or adults?

II. MARKETING BEFORE THE SHOW -
GETTING YOUR NAME OUT

Chapter 2. Your name
Easy to remember
Easy to say
Fun to say
Should be descriptive
Evokes a feeling for your character

Chapter 3. Business cards
Important elements
Physical qualities of your card
Different cards for different markets
Examples of business cards

Chapter 4. Web Sites
Domain name
Designing your web site
Extra items on your web site
Additional variables
Search engines

Chapter 5. Paid advertising
The look of the advertisement
What is your target audience?
Where to advertise
The Chinatown Theory

Chapter 6. Marketing yourself by performing for free
Perform free shows?
Getting publicity from free shows
Where can you do a free show?
Street performing

Chapter 7. Where is that number?
Constant advertising
I have the number right here

Chapter 8. Proof this all works

III. MARKETING WHEN THE CLIENT CALLS

Chapter 9. They call you
Answer the phone with your name.
Answering machines
A separate phone line

Chapter 10. You call them back
Call back right away
What do you say?
Price
Follow-up calls

IV. MARKETING AT YOUR SHOW

Chapter 11. Your show as infomercial

Chapter 12. Everyone must leave with your phone number
Business cards
Premiums
Party bags

Chapter 13. Other ways to encourage more bookings
The birthday boy gets all the good stuff
Say, "Hire me."
Chapter 14. Marketing at larger public shows

V. MARKETING AFTER THE SHOW

Chapter 15. Keep your name out there
Follow-up thank you letter
Two-month reminder
Constant marketing

VI. YOU'RE IN SHOW BUSINESS

Chapter 16. Concluding thoughts.
About the author